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THE CURRICULUM

Twelve modules.
One operating system.
Run it in order. Or fix what's broken first.

Eight modules live. Four shipping next. Buy one for $399, or get all twelve in All Access for $399/month.

MODULE 01 · THE BLUEPRINT

The Blueprint

The Sales Operating System Overview

The full system. How activity becomes revenue.

MODULE 02 · FIRST PRINCIPLES

First Principles

Foundation Sales Process

Build the system the pros use.

MODULE 03 · THE RECON

The Recon

Prepare to Sell

Walk in knowing more than they do.

MODULE 04 · THE HUNT

The Hunt

Prospecting

Fill the pipeline. No spray. No prayer.

MODULE 05 · THE DIAGNOSIS

The Diagnosis

Consultative Selling

Surface the real decision, not the surface one.

MODULE 06 · FIRST CONTACT

First Contact

Perfect Virtual and Phone Calls

The first call is the offer.

MODULE 07 · OWN THE ROOM

Own the Room

Meeting Madness

Run the meeting. Drive the outcome.

MODULE 08 · FLOOR GAME

Floor Game

Trade Show Domination

Work the floor like the room is your pipeline.

MODULE 09 · OFFER ENGINEERING

Offer Engineering

Irresistible Offer

Frame value so price stops being the issue.

MODULE 10 · HOLD THE LINE

Hold the Line

Negotiation

Win the terms. Keep the relationship.

MODULE 11 · THE LIST

THE LIST

Advanced Account Playbook

The accounts that matter, and what to do with them.

MODULE 12 · BLACK BELT NEGOTIATION

Black Belt Negotiation

Capstone

Win the deal without losing the relationship.

HOW TO USE THIS

Two ways to run the curriculum.

In order, top to bottom.

The 12 modules map to the sales process flow — prepare, prospect, discover, call, meet, offer, negotiate, win. Run them in order if you're building a system from zero.

Out of order, by what's broken.

Pick the module that fixes the step where your deals are dying. Most members start with Module 04 (The Hunt) or Module 05 (The Diagnosis). The Foundation Promise covers either path.