MODULE 03 · THE RECON
Walk into the meeting.
Knowing more.
Than they do.
The pre-call research and planning system Foundation members run before every meeting that matters.
Most sellers prep by skimming the website. The Recon is the system that has you walk in knowing the prospect's business better than the person sitting across from you.
WHO THIS IS FOR
Built for the moment you keep losing the deal.
Sellers who feel under-prepared. Founders walking into pitches above their weight class. Reps tired of generic 'tell me about your business' openers.
OUTCOMES
What changes by the end.
- You'll cut prep time in half while doubling its quality.
- You'll walk into every meeting with three insight-led openers ready.
- You'll know what to ask in Discovery before they finish their intro.
WHAT'S INSIDE
8 lessons. 4 weeks · self-paced.
- 01 The five inputs of a real Recon
- 02 Public-signal research (10-K, earnings calls, hires)
- 03 The competitor map
- 04 Reading the buyer's recent moves
- 05 Crafting the insight-led opener
- 06 The Recon scorecard
- 07 Time-boxing Recon (90 minutes max)
- 08 AI in Recon — what to delegate, what to keep
THE WORKING DOCS
What ships with the videos.
- Recon checklist
- Insight-opener template
- Competitor map
- Buyer-signal worksheet
OR GET EVERYTHING
Want this and 7 more?
All Access is $399/mo.
8 courses at $399 each = $3,192. All Access = $399/month with twice-weekly live coaching included. The math writes itself.
ANSWERS
Quick questions about this module.
How long should Recon take per meeting?
30–90 minutes depending on deal size. The module teaches you how to set the right ceiling.
Does this cover account planning?
Yes — the multi-stakeholder version is in Module 11 (THE LIST).
Is AI required?
No. It accelerates Recon but doesn't replace it. We teach both modes.