MODULE 02 · FIRST PRINCIPLES
Eight steps.
One direction.
Repeatable in any room.
The full 8-step Foundation Sales Process. The system Daniel built across 9 figures of personal and team sales.
For sellers and founders who've never had a defensible process. By the end, you'll run the same steps on every deal — and know exactly where each one lives.
WHO THIS IS FOR
Built for the moment you keep losing the deal.
Anyone selling without a documented process. Founders. New sellers. Cross-trained operators. Anyone whose pipeline is feel-based.
OUTCOMES
What changes by the end.
- You'll have an 8-step process you can run on every deal, every time.
- You'll know which step each of your current deals is stuck at.
- You'll be able to teach the process to a teammate in one hour.
WHAT'S INSIDE
8 lessons. 4 weeks · self-paced.
- 01 Why most sellers don't have a process
- 02 Step 1 — Attention
- 03 Step 2 — Engagement
- 04 Step 3 — Current vs Perfect
- 05 Step 4 — Cost
- 06 Step 5 — Proposal & Negotiate
- 07 Step 6 — Review
- 08 Steps 7 & 8 — Close + Always Advancing
THE WORKING DOCS
What ships with the videos.
- Process scorecard
- 8-step deal review template
- Three Deep question banks
- Weekly pipeline review checklist
OR GET EVERYTHING
Want this and 7 more?
All Access is $399/mo.
8 courses at $399 each = $3,192. All Access = $399/month with twice-weekly live coaching included. The math writes itself.
ANSWERS
Quick questions about this module.
Will this replace my CRM playbook?
It complements your CRM. The 8 steps map to your CRM stages.
I'm experienced. Is this too basic?
The framework is simple. The execution is where senior sellers find new gears.
Can I share with my team?
Single-seat license. Team licenses available via All Access.