MODULE 08 · FLOOR GAME
Work the floor.
Like the room.
Is your pipeline.
The Foundation system for trade shows, conferences, and industry events — pre-show, booth, off-floor, and the follow-up that actually converts.
Most trade-show ROI is measured in badge scans. The Floor Game measures it in closed-won. The difference is the system.
WHO THIS IS FOR
Built for the moment you keep losing the deal.
Reps running booths. Founders working their first major show. Marketing leaders trying to justify the trade-show line item.
OUTCOMES
What changes by the end.
- You'll walk into the show with a written list of must-meet prospects.
- You'll convert booth conversations into qualified next steps in under 4 minutes.
- You'll close more deals from one event than from a quarter of cold prospecting.
WHAT'S INSIDE
8 lessons. 4 weeks · self-paced.
- 01 Pre-show prep — the must-meet list
- 02 Booth design that filters not just attracts
- 03 The 4-minute booth conversation
- 04 Off-floor: dinners, parties, hallway moments
- 05 Reading badge color and body language
- 06 Trade-show negotiation — the 'show price' play
- 07 The same-day debrief
- 08 The 7-day follow-up cadence
THE WORKING DOCS
What ships with the videos.
- Pre-show planner
- Booth conversation script
- Off-floor meeting tracker
- 7-day follow-up cadence template
OR GET EVERYTHING
Want this and 7 more?
All Access is $399/mo.
8 courses at $399 each = $3,192. All Access = $399/month with twice-weekly live coaching included. The math writes itself.
ANSWERS
Quick questions about this module.
Does this work for small trade shows?
Yes. The mechanics scale up and down.
What if I'm not in the booth — I'm just attending?
Lessons 4 and 5 (off-floor + reading badges) are built for that.
Do I need a flashy booth?
No. We teach how to win with a small booth and a sharp script.